10+ years of marketing experience working with a global client base. From billboards in Auckland to blogs in Berlin, I can do it all.
So what would you like to see?
Websites
Research Reports
Blog + News Articles
Case Study + Results
Websites
I’m an expert in crafting high-impact business websites which draw the eye, tell stories and – most importantly – deliver results.
★ ★ ★ ★ ★
“Duncan’s copywriting hits the mark every time. Over the past four years he has created engaging, well pitched copy for a range of mediums that reveals the work is well researched, and he has understood our company and industry well. His service is impeccable and he is a great partner for our projects.”
Deanne Douglas
/
Communications Manager, HEB Construction
Reports
Boost your reputation with stunning propietary data. I can help you craft compelling, survey-backed reports that turn journalists’ heads.
★ ★ ★ ★ ★
“Duncan is fantastic. The data analysis and copywriting he delivers for us is of exceptionally high quality. He understands the brief, delivers within deadlines and always with minimal edits.
We’d be lost without his expertise!”
Amber Loach
/
Managing Director, Prominence Recruitment Marketing
Articles
Superb articles continue to drive long-term organic growth for my clients, helping them rank first in search, populate their social profiles and – critically – get noticed by AI tools.
Case Study:
Enhanced Impact for a New Marketing Agency
Up-and-coming recruitment marketing agency, Three Sixty Digital, needed a brand new website to boost its traffic, improve its impact and win more clients.
So that’s exactly what we did.
Where we started
Three Sixty launched in December 2023 with a website designed to be a simple, get-to-market Minimum Viable Product. While the original site did a great job showcasing the agency’s diverse services, it lacked a compelling sell, good detail and impactful copy (having been written by AI).
Additionally…
➡ UX wasn’t optimised for a smooth, conversion-focused journey.
➡ Pages weren’t geared for SEO.
➡ Design and layout could be improved to generate better impact.
What we changed
After working with the owner for many years on other accounts, Three Sixty knew I could turn that Minimum Viable Product into a Most Valuable Player.
My redesign strategy utilised methods such as GA analysis, keyword research and best-practice UX principles tailored to the client’s market, helping take the old website and…
➡ Optimise for both users and search/AI.
➡ Create smoother UX flow.
➡ Enhance the appeal and impact of each page.
What happened next
➡ 40% increase in website sessions.
➡ 70% higher conversion rate.
➡ 50% improvement in organic seach traffic.
➡ Across-the-board improvements in search performance for target keywords.
➡ Visibility in ChatGPT.
Check out even more results
Superior content. Real results.
Let’s talk about what I can do for your business. Hit the button and start the conversation.